KLEIN, William. Two promotional brochures for the Citroën DS. [Paris]: (Delpire Publicité), ; (Paris): (Société Anonyme André Citroën / Delpire Publicité), .
is on back order
Citroën DS et ID décapotables.
[Paris]: (Delpire Publicité), .
Oblong 4to (229 × 329 mm), pp.. 15 colour photographs. Colour photo-illustrated saddle-stapled wrappers; shallow crease to one corner, light wear to edges and light handling marks. An excellent copy.
(Paris): (Société Anonyme André Citroën / Delpire Publicité), .
Oblong 4to (230 × 329 mm), pp.. 26 colour photographs. Colour photo-illustrated saddle-stapled wrappers; handling marks and light wear, two nicks to top edge, light creasing to rear corners. Publisher's printed ephemera laid in. Very good.
First editions of Klein’s two promotional brochures for the much-loved Citroën DS 19. The DS, which celebrates its 60th birthday this year, was in production between 1955-75 and is now recognised as much for its technological advancements in automobile engineering, as for its futuristic, aerodynamic styling. The French pronunciation of the initials DS, or déesse, means goddess, a fair reflection of its reputation and continued appeal.
Promotional work for the DS was done almost exclusively by Robert Delpire's advertising agency, other campaigns for the car included the work of Pierre Jahan, Henri Cartier-Bresson, Robert Doisneau, André Martin, Helmut Newton, Paul Rand, and Milton Glaser.
The earlier brochure is for the series 1 convertible model and was photographed in Paris, with an excursion into the French Countryside. Unanimite was produced to promote the re-designed series 2 models and was photographed in New York.